Best Makeup Hub

Best Foundation

Although foundation might not seem like the most exciting makeup product, it's one of the most important to get right. The best foundation for you depends on what finish, coverage and benefits you're after. Matte finishes are most suited to those with oilier skin types looking for a shine-free base that won't budge throughout the day. Meanwhile, a dewy finish will help provide a lightweight glow that's particularly beneficial to those with more dry or mature skin types. With matte and dewy formulas tending to fall on opposite ends of the spectrum, you can also find other types of finishes somewhere between the two, including demi-matte, satin and natural.

It's also worth considering whether you'd prefer a light, medium or full coverage foundation, which will largely depend on your individual skin needs and preferences. Light and medium coverage products tend to be more buildable, allowing your freckles and natural skin texture to show through. Meanwhile, full coverage products will help your skin appear completely even-toned and smooth. Above all, the best foundation covers blemishes, evens out your complexion, and matches your skin tone.

Best Concealer

Many people consider concealer the number one beauty product they couldn't live without, and it's not hard to see why. Whether you prefer a natural vibe or love doing a full face of makeup, concealer's got you covered (literally). Similar to but generally thicker in formula than foundation, concealers hide any imperfections across your face, including blemishes, dark circles and discolouration. It's best to use foundation as your base and then apply concealer over the blemishes that are still visible. Alternatively, you can choose to forego foundation and just use concealer if you're going for the 'no-makeup' look.

The best concealer to use depends on the type of imperfection you want to cover up. If you want to conceal a breakup, we recommend choosing a shade that's as close to your skin tone as possible. In contrast, it's best to use a product that's one to two shades lighter than your skin tone under your eyes to create a brightening effect. Alternatively, many opt for colour-correcting concealers, like a yellow concealer that will help cover purples tones under your eyes or a green concealer to counteract redness.

Best Blush

Blush has long remained a beauty staple, given that rosy cheeks and a healthy glow never go out of style. While most blushes share the same goal of helping your skin look brighter and more youthful, you will find there are many different types on the market.

One of the most popular formulas is power, given it is easy to blend and suits a wide range of skin types. However, a product with a cream formula may be the best blush for you if you prefer something long-lasting with a dewy finish. Other alternatives include stain blush, which provides an ultra-natural look with high-staying power, and gel blush, which is ideal for warmer temperatures.

Best Eyeshadow & Eyeshadow Palettes

Whether you love experimenting with bold colours or prefer to stick to the classics, eyeshadow helps bring out your creative side. The right eyeshadow can work wonders to draw attention to your eyes and make their colour pop. If you're trying to determine the best eyeshadow for you, consider which type of finish you'd prefer, keeping in mind that you can use a combination. Matte eyeshadows have no shine in their formula, making them a great base for the rest of your look or helpful when blending out other colours. Meanwhile, shimmer or glitter eyeshadow allows you to make a statement, whether you wear it alone or with other colours. Satin eyeshadow serves as a middle ground between matte and shimmer formulas that is easy to both blend and build up.

As for whether you should invest in one of the best eyeshadow palettes or build your collection using single eyeshadows, the choice is yours! Eyeshadow palettes offer a broad range of colours to work with and often include a mix of different finishes. Alternatively, buying single eyeshadows allows you to customise your collection to include the exact colours you're after and avoid any wastage.

Best Lipstick

There's not much we love more than a good lippy, and the best lipstick helps give your makeup look that much-needed x-factor. The five main types of lipstick finishes are matte, cream, sheer, metallic and satin. Matte lipsticks are renowned for their power to stay literally all day and their impressive pigmentation. Meanwhile, cream lipsticks are ideal for those dealing with dry or cracked lips due to their comfortable feel and natural look.

Similarly, sheer products are a great starting point for those who may be a little intimidated by lipstick because they offer subtle coverage. In contrast, metallic lipsticks are hyper-pigmented and best for those looking to make a statement on a night out or special occasion. Lastly, satin finish lipsticks are an all-rounder that provides long-lasting coverage and great colour pay-off without drying your lips.

Best Makeup Brushes, Tools & Accessories

No makeup kit is complete without a set of the best makeup brushes available and some handy tools and accessories to go with it. Although there are dozens of different types of brushes on the market, we recommend investing in quality foundation, concealer, contour, blush, powder, fan and stippling brushes to begin your collection. On top of that, there's no doubt that a sponge is one of the best makeup tools on the market since it helps you apply liquid and cream-based products with an air-brushed effect.

Meanwhile, some of the other best makeup accessories to add to your rotation include eyelash curlers, dermaplaning tools, jade rollers and tweezers. Of course, it's vital to look after your makeup brushes and accessories to guarantee their longevity (and remain hygienic), so we recommend purchasing items like brush cleaning solutions and tools too.

So, what are you waiting for? Check out our extensive range of makeup products and start building your dream collection today.