It all started with a creative vision and some curling tongs ...
Beloved hairstylist Lelièvre was working in Paris in the 1960s when he had the idea to market and distribute his new and improved curling tongs. From that moment, the BaByliss brand took off with no signs of stopping.
Lelièvre used his professional experience to design products that would completely reinvent hairstyling. The unrivalled brand was eventually acquired by Conair Corporation by 1995 and has continued its reputation as a leading manufacturer and marketer of high-end hair styling products in Europe and upholding their worldwide prestige.
The brand has continued to expand across the globe with its range of electrical styling tools finally launching in Australia in 1998. From there, they delved into the luxurious waters of Moroccan Argan Oil, releasing a range of enriching haircare products to grace their loyal customers with smooth, frizz-free, extraordinary locks of hair.
Let BaByliss bring your creative vision to life!