New Balance was founded over 100 years ago by British immigrant William J. Riley who wished to enhance footwear with arch supports and other helpful shoe accessories. From arch supports in the 50s to workout wear in the late 70s, this innovative brand has truly come forth in leaps and bounds.
Always dedicated to comfort and stability, New Balance’s athletic wear is made for optimal performance and comfort. Their innovative Gore-Tex technology is a fabric that is still used in their products today.
If you’re looking for a good pair of fitted non-slip socks that will offer ventilation and chaffing prevention amongst other important benefits, New Balance is the brand for you.