While everyone was having a meltdown over the Y2K Problem in the supposed-apocalyptic year 2000, Tarte were out here redefining standards of beauty as we know it.

Tarte believe that no one should have to compromise their health for high-performing makeup products. Tarte feel that having to choose between superb quality and safe ingredients is a choice that shouldn’t have to be made, because good makeup products should both look good and be good for you. Amen to that!

Tarte are known for their highly versatile and extremely well-thought-out palettes. They’ve got you covered – eyes, face and lips – with carefully selected shades and exceptionally well-designed palettes for a fantastic user experience.

Not only do Tarte utilise pure, healthy ingredients such as fruit and plant extracts, vitamins, minerals and essential oils, but their products are also cruelty-free and free of nasty additives such as parabens, mineral oil, phthalates, sodium lauryl sulfate and synthetic fragrances.

With their high-performing makeup products and stand-out message, it’s no wonder why Tarte has raked up such an astonishingly loyal online support system with beauty gurus constantly giving their products rave reviews. 

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