Meet your new favourite brand

Author: Danielle Cauchi   Date Posted: 9 November 2018 

ModelCo have become a staple in the beauty world, ever since they created the first heated eyelash curler. And we've loved them ever since!


At one stage or another, we’ve all strutted our stuff down the hallway envisioning ourselves on a famous catwalk. Admit it.

Even though we may not get our chance at being the next Kendall Jenner or Tyra Banks, ModelCo have got the goods to help us fulfil our innermost model fantasies. Get ready to smize. 



Shelley Sullivan, a.k.a the visionary behind the brand worked as a model and talent agent who spent her time working closely with some of the freshest models on the scene. This experience gave her a real sense of figuring out exactly what women needed, and which time-saving beauty products were missing from the market.

Over 16 years ago, Shelley released the first-to-market heated eyelash curler, the ModelCo Turbo Lashwand Eyelash Curler. This revolutionary beauty product quickly became a cult-favourite and ModelCo burst onto the scene.

Constantly thinking above and beyond, ModelCo then went on to release their Tan Airbrush In A Can, a revolutionary world-first in the tanning world which completely changed the way we self-tan. 

ModelCo made a name for themselves as the innovative beauty masterminds with their one-of-a-kind quick-fix products. They are known for their fashionable colour selection, award-winning self-tanning range, easy and effective skincare products and their lovely lashes.

ModelCo has earned the love of beauty influencers and celebrities alike, as well as a big tick of approval from PETA for their cruelty-free product creation.

They have worked with big name celebrities Elle Macpherson, Rosie Huntington-Whiteley, Danni Minogue and Justin Bieber’s beautiful model wifey, Hailey Baldwin.


Instagram credit: modelco_cosmeticsdominiquelissa and ashleapenfold


Here are some ModelCo products we know you’re going to love!


ModelCo Turbo Lashwand Eyelash Curler

We’ve got to talk about the iconic best-selling product that skyrocketed the brand to fame in the first place.

Unlike traditional eyelash curlers, this curler has a superior inbuild heating mechanism. Think of it as a curling wand for your lashes! 

This eyelash curler keeps your lashes gorgeously curled all day without crimping or burning them.



ModelCo Magnetic False Eyelashes

False eyelashes without the hassle of messy glue? We’re all ears.

ModelCo Magnetic False Lashes add volume and luscious length to your look whilst integrating effective yet lightweight magnetic technology that comfortably keeps your lash look secured all day long.



ModelCo One Hour Tan Mousse

This tanning mousse is ModelCo’s most advanced, fast acting formulation yet.

Self-adjusting colour ingredients quickly absorb into the skin with the help of nourishing Vitamin E and Aloe Vera for glowing golden results in as little as one hour.

Go for subtle gold radiance or leave on the skin for three or more hours for dark bronzed beauty.



ModelCo Natural Tan Lotion

Sensitive skin types can enjoy self-tanning too with ModelCo’s Natural Tan Lotion!

Formulated with nourishing ingredients such as Coconut Oil, Cocoa Butter and Aloe Vera and completely free from PEGs, parabens, sulphates, silicones or synthetic colours, enjoy a luxuriously moisturising self-tanning experience.



Shop ModelCo now and pay later with AfterPay and zipPay at Cosmetic Capital

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