A history of Max Factor

Learn about the history of Max Factor and why this brand is still so popular!


Max Factor has been going since 1909. They know what they are doing. What else can we say? In the ‘everything’ department, they’ve poured the knowledge of experts, visionaries and the colour spectrum to create covetable cosmetics that are ridiculously mesmerising and unforgettable to the eyes.

Spear-headed by Maksymilian Faktorowicz, the one and only Max Factor god, the visionary pioneer emigrated to the U.S in hopes to start a new life. As it happens, he became a leader of one the most famous names in the world of cosmetics and makeup.

Find out why we love Max Factor here

After casually inventing lip-gloss in 1930, Max and his crew weren’t satisfied to sit on their laurels and went on to invent their famed liquid nail enamel, the precursor to today’s nail polishes. Since then, the leading cosmetics brand has created innovative products to suit the desires and demands of the people today.

Priding itself on forward-thinking and high-quality, their range of innovative products have been readily available on shelves around the world. From their waterproof makeup, 12-hour wear lipsticks, no-nonsense and no-transfer lip colours and lipsticks, staple bronzers and liquid foundations, any Max Factor product is yours for the taking.

With no signs of slowing down, Max Factor has steadily built a reputation for professional makeup artists, makeup lovers to budding beauty gurus worldwide. Take a dive into our extensive selection of creamy foundations that suit every skin tone, grab the next richly pigmented shadow palette for some serious smoky eyes, turn to the blendable and buildable blushes for a pop of healthy colour, or contour like a pro with Max Factor's Miracle Contouring Palette. The possibilities are endless!

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