All your questions about Rimmel

Have some questions about Rimmel? Here are the answers you've been looking for!


Does Rimmel foundation oxidise?


Rimmel foundations are known for their stability, but oxidisation isn’t always the fault of the product but rather how the ingredients react with your skin. So, this comes down to skin type and picking the best foundation that will work with your skin and not against it.

If you have oil-prone skin, choose a mattifying foundation. If you have skin that is more on the dry side, choose a hydrating foundation that blends with your skin’s real tone instead of masking it. When in doubt, simply use a primer to help prevent oxidisation and keep your makeup in place.


How to sharpen Rimmel Brow This Way Pomade


There are so many brow products in the market these days, but the Rimmel Brow This Way Promade pencil would have to be one of the easiest to use. The gorgeous buildable formula of this product is so creamy it coats even the finest hairs, giving full yet natural-looking brows.  It’s fade, smudge, transfer, and waterproof meaning it stays where it’s meant to and will last up to 24 hours! With the chubby stick applicator, it’s quick and easy to apply. And sharpening this little beauty is super simple – just use any dual size cosmetic sharpener. Available in 3 shades of brown, this is a product you have to get for your makeup bag! Shop at Cosmetic Capital for all your favourite Rimmel products and more.


Is Rimmel cruelty-free?


Rimmel was established as a beauty brand way back in 1834. As you can imagine, a whole lot has changed since then, and they’re now owned by parent company Coty. Both Rimmel and Coty have open statements available on their websites, clearly saying that they’re committed to develop and test products cruelty-free (without animal testing). The statement can be found here and explains that the only time they can’t guarantee a product to be cruelty-free is when a government or agency stipulates testing finished products on animals.

Rimmel & Coty’s policy is to have human safety experts review ingredients, as well as the finished products, and apply the best science, based on the use of recognised alternatives to animal testing, existing safety data, and frequently through the sharing of such information with other parties and industries.


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