The palettes with all the personality

Author: Danielle Cauchi   Date Posted: 12 June 2018 

Let your beautiful personality shine through with a makeup palette with a mind and soul of its own. Say hello to theBalm family and find your next love.


theBalm is driven by every girls' dream of achieving total beauty in as little as five minutes. Busy gals don’t have time for lengthy makeup routines! Give us some easy-to-use eyeshadows and a trusty lipstick and we’re out the door.

This beauty brand is based on wearable colours, quick fixes and fabulous formulas that won’t let you down on your hectic mornings. With paraben free, cruelty free and talc free shadows, there’s no need to stress over unwanted ingredients when you’re in a hurry to get ready.

But theBalm isn’t just all work and no play. There is so much fun to be had with their exciting range of eyeshadow palettes!

theBalm know that when it comes to us ladies, there is so much more than meets the eye which is why they have given us so much more to embellish the eye and make ‘em pop! These charismatic eyeshadow palettes are jam-packed with personality to express all of your most unique traits and spontaneous feelings.



Feeling hungry? Balm appétit


Craving some Mac Encheese? Or perhaps you feel like some Alfred O’Pasta topped with a little bit of Chris P. Bacon

Whatever you’re craving, theBalm Appetit Eyeshadow Palette is sure to satisfy your hunger with nine delicious matte, shimmer and foil-finish eyeshadows that can be used wet or dry for a banquet of yummy looks.

Garnish your eyes with the most delectable delicacies.

Haters, eat your heart out!



Feeling easy-breezy? Go nude


Not literally, of course. Unless that’s your thing then by all means, go for it. #YOLO, right? 

Dip your toes in the sizzling sand and feel the cool salt-water breeze run through your hair with theBalm Nude Beach Palette.

With 12 soul-warming neutrals, browns, golds, orange and bronze pigments that have been triple-milled to ensure the smoothest texture and most fabulous coverage, you can remain that sun kissed Bondi babe all year ‘round. 



Feeling flirty? Meet the perfect man


Meet Bachelor contestant #1, Matt(e) Ador! Matt(e) likes long walks on the beach, adorable puppies and trusty matte eyeshadow palettes with super smooth textures and fabulous formulas.

Equipped with nine flattering shadows from flirtatious pinks to the boldest black, theBalm Meet Matte Ador Eyeshadow Palette is perfect for all your hottest dates. These timeless shades take you from day to night and will be your saving grace at every occasion.

If we saw this eyeshadow palette on Tinder, we’d swipe right in a heartbeat!



If you’re in need of some inspiration on how to use these enticing palettes, Micaela K created a stunning look using theBalm Nude Beach Palette. In her video tutorial, she shows us how to achieve a gorgeous ‘elegant glam’ look that’s perfect for both everyday and formal occasions. You can check that out below!


Be sure to check out more from our range of theBalm products by clicking here!


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