The Formula for healthy beauty

Once upon a time (1937 to be exact), leading allergist Dr Frank Crandall grew tired of witnessing his poor wife Edith being unable to enjoy wearing makeup without her sensitive skin flaring up.

Out of empathy, compassion and pure love, he developed Physicians Formula with the concept of “healthy beauty” at the forefront of the brands motive.  

We are happy to welcome this committed, health-conscious, award-winning beauty brand to the Cosmetic Capital family.

Physicians Formula revolutionised the world of cosmetics, developing the first hypoallergenic, fragrance-free and dermatologist-tested makeup.

Each product must uphold three specific requirements: The product must be hypoallergenic, safe for sensitive skin and eyes and formulated without any of the known harsh ingredients that can be found within cosmetic formulas.

Dedicated to purity, quality and cruelty-free principals, Physicians Formula assist in resolving your day-to-day beauty dilemmas with their allergist, dermatologist, ophthalmologist and plastic surgeon recommended beauty products.

Here are just a select few of the many Physicians Formula products we are eager to share with you all. 

Instagram credit: physiciansformula and smlx0

Physicians Formula Rosé All Day Oil Free Serum ($24.95)

This oil-free skin-loving serum helps to tighten, brighten and illuminate the skin.

Enriched with calming rose water, brightening Kakadu plum, a tightening peptide blend and protective. antioxidant-rich Goji, this serum makes an excellent hydrating primer and can be worn alone, underneath or on top of makeup.

Allergist and immunologist Dr LanAnh Do, M.D., calls this her favourite Physicians Formula product. Member of the Physicians Coalition and listed as one of the world’s leading physicians and one of the best doctor’s in America, Dr LanAnh Do states that she loves the instant and long-term effects of this serum.

She believes hydration is the core of skincare and uses this serum day and night for a silky-smooth texture and radiant glow. She even claims that her skin tone has appeared more even with regular use.

Physicians Formula Murumuru Butter Bronzer ($29.95 ea)

Combining the benefits of a powder and a cream bronzer, this soft, creamy bronzer will give you that ‘lit-from-within’ look.

Formulated with essential fatty acids, pro vitamins and a luxurious trio of Murumuru butter, Capuacu butter and Tacuma butter, this gorgeous bronzer effortlessly melts into the skin providing long-lasting moisture and hydration.

Ultra-refined pearl and soft-focus pigments help to smooth the texture of the skin for an even, luminous, irresistible bronzed glow.

But don’t take our word for it – the Physicians Formula Murumuru Butter Bronzer scored a win in the 2016 Women’s Health Beauty Awards.

Physicians Formula The Healthy Lip Velvet Liquid Lipstick ($14.95 ea)

With Vitamins A and E and enriched with hydrating, moisturising Avocado oil, this velvet liquid lipstick gives you that high-impact colour and stunning crease-free satin matte finish.

Providing you with unstoppable colour that won’t dry, cake or settle into your fine lines, as well long-lasting hydration and super comfortable wear, we know that you’ll be stocking up on this one.

Fight Free Red-Icals and keep on Raisin’ Immunity with these utterly Nut-rituous (and pretty pun-tastic!) lippies.

Say hello to Physicians Formula and check out our entire range here