Why we love Almay
Author: Jasmine Cottan Date Posted: 1 August 2018
To Alfred and Fanny May Woititz, we salute you for taking gorgeous women with sensitive skin into account.
Thank you for creating Almay – thank you for inventing the very first company to create a line of hypoallergenic, cruelty-free and fragrance free makeup.
Why we love Almay
Almay are one of the leaders in lightweight foundations, non-comodogenic concealers, ophthalmologist-tested and contact lens safe eyeshadows, or lipsticks for chapped lips to begin with. It would have just been a ridiculous concept.
Almay isn’t just a company that inspires women with their makeup lines. Instead, the brand strives to create natural-looking to bold makeup that’s designed around a customers specific skin care needs or complexion type and brings out the best of them.
That means tailor making every powder foundation, blush, lip colour and eyeshadow until its deemed safe for your use by trusted dermatologists and professionals. Top tier customer service indeed!
Almay is also a firm believer in using only the finest and purest of hypoallergenic ingredients. Being a strong supporter of the safest and most advanced technological methods in makeup testing, Almay is unsurprisingly cruelty-free.
Here are some of our favourites
The carefully coordinated trio of deep shimmery purple, metallic dark brown and champagne enhances the natural contours of your eyes in a richly pigmented and velvety smooth finish.
These shades can be worn alone for subtle day wear or blended together for serious high-impact smoky-eye. Ophthalmologist tested – suitable for sensitive eyes and contact lens wearers.
Mmm… lips like buttah are best lips! This super hydrating and buttery soft lip colour locks much needed moisture to dry, and chapped lips while layering them in a gorgeous shade that’s designed to match your skin tone. This lipstick comes in a coral-toned nude orange.
This lightweight foundation is packed with multi-benefits, including moisturising, anti-aging and UVA/UVB defending properties.
Offering a youthful, luminous finish, the foundation conceals flaws and evens skin tone without clogging the pores. This foundation is dermatologist-tested and hypoallergenic.