Why we love wet n wild

Author: Danielle Cauchi   Date Posted: 1 August 2018 

A brand that's always selling hot new shades and cruelty-free formulas, with a long-standing cult following to boot? Sign us up wet n wild! Discover why you should make wet n wild your new go-to brand for universally flattering and trans-seasonal cosmetic


Straight out of Los Angeles, this Cali-bound beauty brand has been delivering all the hottest colours and trends to fans, makeup artists and celebrities alike. 

wet n wild Beauty has been a trusted US beauty brand for over 30 years. They are known as the #1 value brand in America with 90% brand recognition in the States, and they are proud to know that their products usually form the beginnings of a girl’s makeup collection.

To put it into perspective, wet n wild sell a black eyeliner pencil EVERY 20 seconds. That’s insane.

They were also the first to introduce the essential black nail polish to drugstores. Where would we be without a staple black polish?!

wet n wild provides makeup lovers with over 400 versatile colours that can be enjoyed by beauty queens of all ages, ethnicities, styles and economic statuses. 

They are constantly innovating and have won several awards from Allure and Cosmopolitan to name a couple, and have also won the admiration of a never-ending list of famous celebrities including Jessica Biel, Solange Knowles, Paris Hilton and none other than Ms Meryl Streep. Starstruck, much!

We also love the fact that wet n wild values safety. In a study of over 400 different lipsticks, wet n wild were one of the top brands to have little to no lead content in their lipsticks. The Campaign for Safe Cosmetics could not detect any lead content in wet n wild lipsticks. Safety first, always!

wet n wild is adored for their high-performance formulas, affordable price tags, cruelty free values and unrivalled colour selection. But what they are especially known for is their unbeatable palettes.



wet n wild Color Icon 10 Pan Eyeshadow Palette



wet n wild’s Color Icon 10 Pan Eyeshadow Palettes feature 10 highly pigmented eyeshadows that are wonderfully coordinated so that you can easily buff and blend any eyeshadow look together and know that it’ll look fabulous.

These convenient palettes contain neutral transitory shades and smooth, buttery, bright eyeshadow pigments that are easy to work with.



wet n wild MegaGlo Contouring Palette



Easily define and highlight your most beloved features with these two-toned contouring palettes.

With two highly pigmented and blendable shades that compliment each other perfectly, you can carve out your features in no time.



wet n wild MegaGlo Illuminating Palette Catwalk Pink



Illuminate your skin with four universally-flattering highlighting shades.

These highlighters impart a natural iridescent glow on the skin that is bound to look good on everybody.

You can use the shades alone or mix together for a multi-dimensional mega shine that will have you catwalk ready in seconds.



Shop more from wet n wild and pay later with AfterPay and zipPay at Cosmetic Capital

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