Relieve your lips of chaps and dryness and get that plush, baby-soft texture with Maybelline’s best-selling Baby Lips Lip Balm.

In a few quick swipes, achieve smooth supple lips free of cracks, lines and dryness with a hint of shine and hydrating Vitamin E that ensures effortless application and lasting moisture.

Play around with candy-inspired colours and sweet flavours with the Candy range now in a retractable crayon format.

Kick things off with a sweet kiss of Wow Cherry.