L'Oreal

Preference Permanent Hair Colour 10.1 Helsinki Very Light Ash Blonde

L'Oreal

Preference Permanent Hair Colour 10.1 Helsinki Very Light Ash Blonde

Regular price $7.95
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Achieve salon-quality cool, luminous blonde from the comfort of your home with L'Oréal Paris Préférence in 10.1 Helsinki Very Light Ash Blonde. Designed for long-lasting, fade-resistant colour, this permanent hair dye delivers multi-dimensional, ultra-luminous blonde tones with a refined ash finish—perfect for those looking to neutralise brassiness and achieve a cool, icy blonde result.

Formulated with Luminous Colour Technology, this dye ensures rich, vibrant colour while the Shine Protect Conditioner, enriched with UV filters and Vitamin E, keeps your hair glossy, nourished, and protected for up to 8 weeks.

✨ Why You’ll Love It:

✔️ Ultra-luminous, very light ash blonde colour
✔️ Cool, anti-brass tones for a refined, icy finish
✔️ Fade-defying formula for up to 8 weeks of vibrant colour
✔️ Enriched Shine Protect Conditioner for silky, nourished hair
✔️ 100% grey coverage

 

Perfect for those seeking a sophisticated, cool-toned blonde, L'Oréal Paris Préférence 10.1 Helsinki delivers high-shine, salon-worthy colour that lasts.

💖 Ice-cool. Luminous. Long-lasting. Your perfect blonde awaits!

1️⃣ Perform an allergy test 48 hours before application.
2️⃣ Apply to dry, unwashed hair, following the instructions in the kit.
3️⃣ Leave on for the recommended time based on your hair type and colour.
4️⃣ Rinse thoroughly and apply the Shine Protect Conditioner for a silky, radiant finish.

1205715, Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Ammonium Hydroxide , Alcohol Denat. , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium


Please be aware that ingredient lists for the products of the brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

L'Oreal Preference Permanent Hair Colour 10.1 Helsinki Very Light Ash Blonde

L'Oreal

Preference Permanent Hair Colour 10.1 Helsinki Very Light Ash Blonde

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