It's time to get wet n wild

It’s time to get wild. wet n wild

Since 1979, wet n wild has been constantly innovating to deliver prestige-quality, inimitable value and exciting, on-trend products for all ages, skin tones and individual styles.

As the No.1 value brand in America, this trusted, Los Angeles-based brand has generated a cult following from loyal fans to makeup artists, even scoring some love from big-name celebrities such as Solange Knowles, Paris Hilton and Meryl Streep – just to name a few!

They have won several awards including the Cosmopolitan Beauty Award, the Allure Best of Beauty Award, the Self Healthy Beauty Awards and so many more.

wet n wild are the trendsetters in colour with over 400 different shades for you to create your fierce L.A. inspired looks!

But not only do wet n wild win at colour and affordability, they also win at having some awesome ethical values.

wet n wild are 100% cruelty-free and are proud members of PETA’S ‘Beauty Without Bunnies’ program. They also stock over 250 vegan products, including products from their Color Icon, MegaGlo, MegaLast, Perfect Pout, Photo Focus and Ultimate Brow ranges.

We should also mention that in a study of the lead content of over 400 lipsticks from different makeup brands, wet n wild was proudly at the top with little or no lead content. The Campaign for Safe Cosmetics could not detect any lead in their lipsticks.

People LOVE wet n wild, and we understand why. wet n wild sell a black eyeliner pencil every 20 seconds, girls. Yes. Every 20 seconds.

Here are some of the products that have ignited the wild child in us!

Instagam credit: divide.n.contour and wetnwildbeauty

wet n wild Photo Focus Foundation - $11.99

wet n wild’s Photo Focus Foundation contains a revolutionary light-adjusting complex that diffuses up to seven different light conditions. This innovative lightweight foundation leaves behind a beautifully matte camera-ready finish, saving your Instagram selfies from the forever-frightening and always-dreaded annoyance of flashback.

Instagram credit:  donnacherry_ and wetnwildbeauty

wet n wild Color Icon 10 Pan Eyeshadow Palettes - $10.99

Whether you choose to stay in the Comfort Zone, smell the Rose in the Air or have a Nude Awakening, wet n wild’s Color Icon Eyeshadow Palettes come with 10 buttery smooth, highly pigmented, versatile eyeshadows for you to create your tamest or your wildest looks.

Instagram credit: victorialyn and wetnwildbeauty

wet n wild Perfect Pout Gel Lip Liner - $5.99

Retractable, easy-to-use and incredibly convenient, wet n wild’s Perfect Pout Gel Lip Liners are legendary. Their unique gel formula is infused with special polymers to allow the liner to glide along the lips effortlessly and stay put for hours. They also contain non-smudge properties. Pucker up!

Instagram credit: smarterbeauty09 and wetnwildbeauty

wet n wild MegaGlo Hello Halo Liquid Highlighter - $11.99

Say hello to some mega glow with this intense and incredibly buildable liquid highlighter. wet n wild’s MegaGlo Hello Halo Liquid Highlighter contains hydrating murumuru seed butter, grape seed oil and vitamin E as well as light reflecting pearl pigments to create a smooth texture and deliver multi-dimensional shimmer to your complexion.

Instagram credit: valelorenbeauty and wetnwildbeauty

Click here to browse more wonderful products from wet n wild!