Say goodbye to wrinkles

Fine lines, wrinkles, enlarged pores, dark spots. Our predisposition to these physical signs of aging can be hereditary or brought on by life’s stresses and environmental aggressors.

Whilst we cannot exactly pin-point the cause of each of these skin concerns, one major cause to keep in mind is lack of hydration.

As the years go by, we gradually lose the plump skin of our youth and our skin becomes drier. That’s why we need to keep up with day/night creams, moisturisers, toners and serums to assist our skin throughout the aging process.

Why use a serum?

Since serums aren’t really seen as a skincare staple like cleansers and moisturisers, it can make you question the importance of adding a serum into your skincare routine.

Serums are fantastic if you have any specific skin concerns that you want to target directly. Their lightweight texture allows them to penetrate deeper than regular moisturisers to quickly deliver active ingredients exactly where you need them.

Serums are particularly good for those with exceptionally dry skin and pesky dry patches or those who are concerned about the visible signs of aging.

The moisturising effects of serums are amplified when followed up with a day/night cream or moisturiser so don’t forget to use them – especially if dry skin is a major problem for you.

The benefits of Sukin Purely Ageless Intensive Firming Serum

This age-defying serum winds back the clock by quenching your skin with a potent complex of hydrating ingredients such as Argan Oil, Acai and inflammatory Goji Fruit extract.

This rich blend of organic ingredients firms, refines and smooths the skin tone and reduces the appearance of age give-aways like fine lines, wrinkles, dark spots and enlarged pores by bringing back moisture, encouraging a healthily hydrated youthful appearance. 

Cocoa butter is also used to keep your skin protected from outside aggressors that can trigger the visible signs of aging (e.g. weather conditions, UV rays, etc.)

Whilst this serum is super nourishing and loaded with rich natural ingredients, it still feels beautifully lightweight on the skin and absorbs quickly so you don’t have to worry about any heaviness or stickiness.

You also won’t need to worry about harmful synthetic ingredients as this serum is free of nasty irritants like parabens, sulphates, SLS and artificial fragrances. Although it is mildly fragranced, Sukin states that it is suitable for all skin types.

As indicative of Sukin’s ethics and values, this serum is 100% cruelty free, vegan and carbon neutral.

And for those of you who like supporting Aussie businesses, this serum is Australian owned and made.

How to use Sukin Purely Ageless Intensive Firming Serum

After cleansing your face, apply Sukin Purely Ageless Intensive Firming Serum to your face, neck and décolletage each morning and/or evening (depending on how oily your skin tends to be). Concentrate on any dry patches or problem areas that need some direct TLC.

Follow up your serum with a day/night cream to amplify the results and give your skin an intense hydration boost.

The Sukin Purely Ageless Intensive Firming Serum is available now for $8.95 (RRP $24.95)