L'Oreal

Preference Hair Color 5.3 Virginia Golden Brown

Preference Hair Color 5.3 Virginia Golden Brown

Sale price $9.95 $24.00
Tax included. Shipping calculated at checkout.
Low stock In stock
Thanks! You'll get an email when this is back in stock.
Maximum Order Quantity 5 Make 4 interest-free payments of $2.48 fortnightly and receive your order now. More info

30 day returns: Terms & Conditions apply

Free gift today: On all orders over $75

Indulge in rich, radiant colour with L'Oréal Préférence Hair Colour in 5.3 Virginia Golden Brown. This golden brown shade is infused with warm, sun-kissed tones for a multi-dimensional, salon-quality finish that lasts.

Why You'll Love It:

Fade-Defying Colour – L'Oréal’s advanced Colour Lock technology keeps your colour vibrant for up to 8 weeks.
Lustrous Shine – Infused with a high-shine Elixir for a radiant, glossy effect.
100% Grey Coverage – Achieve flawless, even colour with full grey coverage.
Ultra-Nourishing Conditioner – The included Shine Protect Conditioner, enriched with precious oils, leaves your hair feeling silky-soft and healthy.
Long-Lasting, Salon-Quality Results – Enjoy a rich, luxurious colour with multi-tonal reflections.

💡 Pro Tip: For extra luminosity, use the Shine Protect Conditioner once a week to maintain vibrant colour and silky softness.

Transform your look with L'Oréal Préférence 5.3 Virginia Golden Brownluxurious colour, radiant shine, and long-lasting brilliance!

Shop now and elevate your hair game!

STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.

STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.

STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.

1205693 – Colourant Gel:Aqua / Water, Trideceth-2 Carboxamide Mea ,Propylene Glycol,Hexylene Glycol, Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol ,Alcohol Denat., Ammoniumhydroxide , Polyglyceryl-2 Oleyl Ether ,Oleic Acid, Sodium

Please be aware that ingredient lists for the products of the brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

L'Oreal Preference Hair Color 5.3 Virginia Golden Brown

L'Oreal

Preference Hair Color 5.3 Virginia Golden Brown

Over 400,000 happy customers

“Excellent - not only do they have the best prices but you give top service. I'm very impressed.”

– Karen Lyster

“What an amazing experience. Wonderful company, super amazing prices and awesome service. Thank you!”

– Wendy Lee

“Outstanding service and the item was exactly as it said it would be.”

– Jody Scott