New Beauty Brands 2025!

We’re beyond excited to introduce four fabulous new beauty brands that have just landed at Cosmetic Capital in 2025! Whether you're a makeup maven or a curly hair queen, these brands are here to elevate your beauty routine. Let’s dive into the details!
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O.TWO.O – Affordable Glam with a Luxe Feel
O.TWO.O is a rising star in the beauty world, known for delivering high-quality makeup at budget-friendly prices. Their products are designed to be both beautiful and functional, making luxury accessible to everyone.
Top Picks:
O.TWO.O Honey Whisper Velvet Matte Lip Glaze
This lip glaze offers a rich, velvety matte finish with a lightweight feel, perfect for all-day wear.
O.TWO.O Natural Soft Mist 3-In-1 Eyebrow Pencil
A versatile tool that combines an eyebrow pencil, powder, and brush to sculpt and define brows effortlessly.
Shop here
O.TWO.O Smooth Mist Mirror Locking Powder
This setting powder provides a smooth, matte finish, locking in makeup for extended wear.
Shop here
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Focallure – Vibrant Colors Inspired by California Vibes
Focallure brings the sunny, carefree spirit of California to your makeup bag. With a focus on vibrant colours and innovative formulas, this brand encourages self-expression through beauty.
Top Picks:
Focallure NEW Matte Waterproof Lipstick
This lipstick delivers bold color with a waterproof, matte finish that lasts all day.
Focallure Face Highlighter & Bronzer Duo
A dynamic duo that combines a luminous highlighter and matte bronzer for a sculpted glow.
Shop here
Focallure Diamond Skin Setting Spray
This setting spray locks in makeup while imparting a radiant, diamond-like glow.
Shop here
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Pudaier – Playful and Cruelty-Free Beauty
Pudaier is all about fun, creativity, and ethical beauty. Their products are cruelty-free and designed to let your personality shine through.
Top Picks:
Pudaier Matte Lipstick
This lipstick offers intense pigmentation with a comfortable, matte finish.
Pudaier Cream Blush
A creamy blush that blends seamlessly for a natural, dewy flush.
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Flora & Curl – Botanical Bliss for Curly Hair
Flora & Curl is a plant-powered haircare brand dedicated to nourishing and enhancing natural curls. Their products are free from harsh chemicals and packed with botanical goodness.
Top Picks:
Flora & Curl Sweet Hibiscus Curl Defining Gel
This gel defines and holds curls without crunchiness, leaving your hair soft, bouncy, and beautifully scented.
Flora & Curl Rose Water Cream Conditioner
A nourishing conditioner that hydrates and softens curls, enhancing their natural pattern.
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Ready to explore these exciting new brands? Visit Cosmetic Capital to shop the latest arrivals and find your new beauty favourites!