This iconic Australian beauty brand got started through the insights of former model agent Shelley Sullivan. Working closely with models, Shelley gained a sense of what women really wanted in their makeup bags. Since then, ModelCo has maintained their mission to give women what they want before they even know that they want it.
ModelCo makes believable and achievable beauty a reality with their innovative quick-fix beauty products. From their Turbo Lashwand Eyelash Curler to their Tan Airbrush In A Can that completely revolutionised the way we self-tan, ModelCo are constantly on the lookout for the next big thing.
Known for their on-trend colours, effective skincare, gorgeous lashes and award-winning tanning products, ModelCo has been praised by everyone from beauty bloggers to celebrities. They have worked closely with big name celebs including Elle Macpherson, Rosie Huntington-Whiteley, Danni Minogue and most recently, Hailey Baldwin.
ModelCo is PETA Certified and do not engage with animal testing at any stage of product development.