The best mascara around

It doesn't matter if you're a go-getter for glamour, a girl who shies away from the limelight or someone who enjoys sporting defined, feminine eyes, you feel like you're ready to take on the world when you've got a Maybelline mascara tucked safely in your cosmetics bag.

Since the early 20th century, Maybelline New York has graced us with a plethora of innovative mascara formulations designed to dominate the catwalk, at home or at a romantic dinner date. As a leading figurehead in the world of cosmetics and beauty, it's little wonder that the plethora of existing Maybelline mascaras have become international cult-favourites for female empowerment and creativity.

These versatile formulations are often seen adorning the lashes of the world’s leading beauty influencers from long-time Maybelline model Emily DiDonato and recently, Gigi Hadid.