Ready to make a statement, dominate the catwalk and explore the unknown? You can go and ‘MAKE IT HAPPEN’ with Maybelline. Whether you’re a practicing beauty guru or someone who simply enjoys makeup, you would have heard the name ‘Maybelline’ some time in your life. It is one of those brand names that roll off the tongue and just stick with you.

Back in 1915, Maybelline New York was a small family owned business and a budding concept. Now over 100 years later, Maybelline is recognised internationally as a leading figurehead in the world of cosmetics and beauty, celebrated for its scientifically based formulas, trending shades and colours, and for revolutionising makeup textures.

Find out why we love Maybelline here

From the get go, Maybelline has understood the concept of fashion and style as a gateway to female empowerment and creativity. As a result, Maybelline has developed an extensive collection of beauty products, ranging from foundation, eye makeup, face and lip accessories, which have allowed accomplished women to flaunt their individuality and regain lost confidence for the past 100 years.  

Worried about quality and application? Fear not. Maybelline not only prides itself on being a leading trendsetter, but as a brand that delivers only the best high-performance makeup tools and products.

So, let Maybelline help you become the effortlessly stylish trendsetter you were born to be.

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