Almay are the saving grace for all our sensitive-skinned sisters out there.

Chemist and Almay founder Alfred Woititz’s wife suffered from sensitive skin and had a very delicate complexion. It doesn’t take a rocket scientist to understand that sensitive skin + a delicate complexion + harsh ingredients = a recipe for disaster. And nobody can feel confident and sexy with harsh makeup irritating their skin.

With this driving force and his dear wife in mind, Alfred worked alongside dermatologist Dr Marion Sulzberger in consultation with his wife to create a range of effective, hypoallergenic, fragrance free and noncomedogenic cosmetics that were suitable for his wife and for all sensitive skin types.

Find out why we love Almay here

To this day, Almay formulate beautiful makeup products that enhance different skin tones, highlight your favourite features and reflect your signature style without compromising your safety or testing on our furry friends.

Almay are very selective about what they put in their products and ensure only to use the most necessary and effective ingredients so that you can showcase your style without harming your skin. 

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