BYS is one of the most exciting, fastest growing Aussie brands. They are completely focused on delivering impactful colour, creative innovation and setting the hottest trends with a variety of amazing products of fantastic quality and even better value!

Designed and developed in Melbourne back in 2004, the privately owned, family operated BYS brand quickly became an Australian favourite with their impressive and enticing products. BYS are now being exported all around the world, rapidly becoming a trusted favorite for beauties across the globe!

Find out why we love BYS here

They’re one of those brands that you grow up with and learn to trust unconditionally as their products are accessible, suitable and affordable for all ages and never fail to bring both beauty and originality to the table.

Rest assured as you have fun playing around with their bold, self-expressive beauty products as BYS are 100% against animal testing and are a proud cruelty free brand, as recognized by PETA.

Be Yourself with BYS!

Shop BYS now and pay later with Afterpay and zipPay

Free shipping and express options available. Learn more here

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