For over fifty years, CoverGirl has comprehended the importance of makeup and its effect on personal self-expression, especially when it comes to showing off what’s on the inside. Starting from a humble but popular skin cream from the 1950’s, the ‘Noxzema Skin Cream’ began a program of diversification. Backed by magazine and television campaigns throughout the years, this ‘idea’ transformed into the CoverGirl we know and love.
Today, this leading American cosmetic brand continues to create a wide selection of easy to use and must-have beauty products that bring out the best of women, and recently young men, from all corners of the world. As their mission states, ‘You are what you make up’.
Explore our collection of CoverGirl cosmetics and become an enabler of personal transformation, unapologetic creation, and self-expression.