Maybelline Foundations

Which Maybelline foundation should I choose?

Choose on finish and wear time rather than coverage claims. Fit Me is the core range, offering matte and poreless or dewy options in a wide shade run. SuperStay leans toward long wear and higher coverage. Dream and Instant Age Rewind formulas sit lighter on the skin. Deciding whether you want matte or dewy first narrows the choice considerably.

Matte or dewy?

Match it to how your skin behaves through the day. Matte suits skin that produces oil and loses makeup by afternoon. Dewy suits drier skin, where matte formulas can cling to texture and look flat. Combination skin often works best with matte through the centre of the face and dewy across the cheeks.

How do I find my shade?

Test along the jawline in natural daylight and wait several minutes — foundation oxidises and may shift warmer or darker than it first appears. If you are between two shades, choose the lighter and adjust the perimeter with bronzer. Consider having a slightly deeper option for summer.

Why does my foundation separate through the day?

Usually a mismatch between skincare and formula. Oil-based moisturiser or facial oil under a long-wear matte foundation will break it down. Match water-based to water-based, allow skincare to absorb fully, and apply thinly — heavy application separates far sooner than a thin layer.

What completes the base?

Pair with a matching Maybelline concealer, or explore the Fit Me range for coordinated powders and blushes. Browse the full Maybelline range or the wider face makeup section.