Best Sellers

MCoBeauty is Australia’s on-trend, luxury for less, cruelty-free makeup brand. The go to makeup brand for Love Island TV stars, loved by the famous Celeste Barber, as well as the consistent best-selling beauty item in Woolworth Supermarkets – it is no surprise that MCoBeauty is really Australia’s favourite cult for beauty items.

Cosmetic Capital is a proud stockist of MCoBeauty, with a wide range of best-sellers that are always on sale! Sometimes you might even find your favourite item at half the price of other retailers. Shop for Makeup Brushes or Perfumes from the comfort of your home, or even bring the salon to you with Olaplex and their patented bond repairing treatment that is a must-have! All orders are quickly dispatched and with Afterpay or zipPay, shopping has never been easier.


Is ModelCo and McoBeauty the same?

ModelCo was created by Shelley Sullivan many years prior to the launch of McoBeauty. ModelCo was a huge success and is viewed at McoBeauty as their big sister heritage brand.


Who created McoBeauty?

McoBeauty was created by Shelley Sullivan in 2016. Shelley wanted to deliver a brand to the Australian market that sold everything under $40, or as they say at McoBeauty, Lux-for-Less. McoBeauty is a female founded, female operated and female owned business – girl power!


Is McoBeauty cruelty free?

McoBeauty is a PETA certified vegan and cruelty free makeup brand, founded in Australia. McoBeauty does NOT test on animals and its one of the main reasons we at Cosmetic Capital love them!


Buy McoBeauty online in Australia today at Cosmetic Capital. With huge Makeup Sale events on all the time, there is always a beauty bargain waiting to be discovered!