NYX was born in 1999 when founder Toni Ko noticed a gap between the luxurious high-cost cosmetics of department stores and the mediocre makeup that flooded drugstore shelves.

NYX bridges the gap between affordability and high-fashion with remarkable formulas, on-trend colour and extremely accessible price points.

Find out why we love NYX here

As one of the world’s fastest growing beauty brands with stock in thousands of retailers across the globe and over 13 million Instagram followers, it’s a well-known fact that NYX is known and loved by all beauty lovers.

This high performing and awesomely cruelty free brand will take you from day-by-day princess to goddess of the night.

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