Who can wear purple lipstick?
Almost anyone, provided the depth is right. Light lilacs and mauves read as soft and wearable on fair to medium skin. Deeper plums and aubergines are striking on medium to deep skin tones and tend to look richer than a pale shade would. The mistake is usually choosing a shade far lighter than your natural lip colour, which reads chalky.
Mauve, plum or true purple?
Mauve is muted and pink-leaning — the most everyday option, close enough to a neutral to wear to work. Plum is deeper and berry-toned, good for evening and cooler months. True violet is the boldest and reads as a deliberate statement rather than a lip colour.
How do I stop it looking heavy?
Depth of colour needs precision. Line the lips first so the edge is clean, apply thinly with a brush rather than straight from the bullet, and blot between layers. If full opacity feels like too much, press it on with a fingertip for a stained finish instead.
What makeup works alongside it?
Keep the eye simple — a defined lash and clean brow is usually enough. Skip strong blush in a competing colour family; a soft neutral or matching berry tone sits better.
What else should I look at?
Browse the full lip range for liners and glosses, or compare with red lipstick and light pink lipstick.