wet n wild

wet n wild are the experts in budget beauty. Their beauty essentials are innovative, fashion forward and high performing and are designed for easy use by makeup lovers of all ages and skill levels. They prioritise performance and accessibility by delivering exceptional makeup products at affordable prices. Their beauty products are known and loved by many makeup enthusiasts around the world and have received awards and recognition from Allure, People, Cosmopolitan and Self.

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wet n wild makeup is one of the most popular cult beauty brands and Cosmetic Capital is proud to be an official stockist of wet n wild Beauty in Australia. wet n wild Beauty has cemented itself as a trusted beauty destination who celebrate beauty and love anything to do with makeup. 100% cruelty-free, wet n wild has even gained favourable recognition from celebrities like Alexis Bledel from Gilmore Girls and The Handmaid’s Tale, Paris Hilton and Claire Danes. Now that’s a cult following! More recently, wet n wild have collaborated with YouTube sensation Bretman Rock to create a fantastic collection of beauty essentials. wet n wild foundations are famous for their full coverage and long lasting formulas, and if you are looking for an eyeshadow palette they have a fantastic collection of pigmented shadows at affordable prices!

Where can I buy wet n wild makeup?

wet n wild is a cult beauty brand from the USA that is one of the most popular brands in North America. Thankfully you can now buy it in Australia and New Zealand at Cosmetic Capital!

Cosmetic Capital stocks the full range of wet n wild, including their best-selling Photo Focus range that features foundations, primers and concealers.

wet n wild is affordable, reliable and oh-so-glam. Order today in Australia and receive your order in just a few days delivery time.

What are the best wet n wild makeup products?

wet n wild have built their brand on quality, affordable cosmetics that are easily applied and universally loved.

Including highlighters, blush, lipsticks and palettes, there is something for everyone from wet n wild.

Here are a few of Cosmetic Capital customers’ favourite wet n wild products.

wet n wild Photo Focus Foundation

Created to counter the horrible effects of flashback, wet n wild’s Photo Focus Foundation is lightweight, oil-free and can adjust to seven different light conditions. Its matte properties keep you looking Instagram ready no matter what type of lighting your facing.

wet n wild Color Icon Eyeshadow Quad

Portable and lightweight, the wet n wild Color Icon Eyeshadow Quad contains four shimmery go-to and matte transition shades that effortlessly blend into the creases of your eyelids. Available in a range of shades so you’re set for any look you’re going for.

wet n wild Photo Focus 3 In 1 Primer

Create the smooth, flawless canvas for your makeup application with wet n wild’s Photo Focus 3 In 1 Primer. This ultra light primer water hydrates and brightens for a dewy, healthy look.

Who makes wet n wild makeup?

wet n wild is made by Markwins, a global beauty company with brands like Physicians Formula also part of the organisation.

Is wet n wild makeup cruelty-free?

wet n wild makeup is cruelty-free and certified by PETA. Although they sell products into China, PETA has confirmed wet n wild still meets all the requirements of their Beauty Without Bunnies program and remains cruelty-free.

Why do we love wet n wild makeup?

Straight out of Los Angeles, wet n wild has been delivering all the hottest colours and trends to fans, makeup artists and celebrities alike.

wet n wild Beauty has been a trusted US beauty brand for over 30 years. They are known as the #1 value brand in America with 90% brand recognition in the States, and they are proud to know that their products usually form the beginnings of a girl’s makeup collection.

To put it into perspective, wet n wild sell a black eyeliner pencil EVERY 20 seconds. That’s insane.

They were also the first to introduce the essential black nail polish to drugstores. Where would we be without a staple black polish?!

wet n wild provides makeup lovers with over 400 versatile colours that can be enjoyed by beauty queens of all ages, ethnicities, styles and economic statuses.

They are constantly innovating and have won several awards from Allure and Cosmopolitan to name a couple, and have also won the admiration of a never-ending list of famous celebrities including Jessica Biel, Solange Knowles, Paris Hilton and none other than Ms Meryl Streep. Starstruck, much!

We also love the fact that wet n wild values safety. In a study of over 400 different lipsticks, wet n wild were one of the top brands to have little to no lead content in their lipsticks. The Campaign for Safe Cosmetics could not detect any lead content in wet n wild lipsticks. Safety first, always!

wet n wild is adored for their high-performance formulas, affordable price tags, cruelty free values and unrivalled colour selection. But what they are especially known for is their unbeatable palettes.

Shop Face, Eyes and Lips makeup today and pay later with Afterpay and zipPay. Find favourites at incredible prices from L’Oreal, Maybelline, NYX and BYS.