Why we love e.l.f. cosmetics

Author: Danielle Cauchi   Date Posted: 1 August 2018 

There's a very good reason e.l.f Cosmetics has taken the world by storm. Here's why we love them too!


We all know how pricey cosmetics can be. That’s why our heart skips a beat whenever we come across accessible, affordable brands that cover all our beauty bases.

e.l.f. Cosmetics began in 2004 with a simple mission as their driving force. That was to give everyone the privilege of playing around with pretty makeup and enhancing their natural beauty without breaking the bank.

e.l.f. itself is an inventive acronym that stands for 'Eyes, Lips and Face' so you know these guys have got you covered for a full-face of glam!

Whether you’re looking for a versatile eyeshadow palette, a reliable face powder or a glistening lipgloss to tie your look together, e.l.f. Cosmetics is your go-to brand.

There are a few key things e.l.f. Cosmetics is known for. These include quality cosmetics, ergonomically designed brushes and beauty tools, affordable prices and cruelty-free processes.

Let’s take a deep dive into why we love e.l.f. Cosmetics so much by giving you the low down on some of our favourite products.



e.l.f. Baked Highlighter



e.l.f.’s baked highlighters are really something special.

Their mesmerising baked formula leaves a radiant, twinkling, long-lasting glow on the cheeks as light-reflecting shimmer pigments work their magic. 

Their 100% vegan formulas contain a nourishing complex of sunflower, jojoba, apricot, grapefruit and vitamin E for a smooth application and delightfully comfortable feel on the skin.



e.l.f.Ultimate Blending Brush



e.l.f. are known for their high-quality affordable brushes.

The Ultimate Blending Brush is a densely-packed large dome-shaped brush that allows you to apply, blend and build liquid, cream, powder and mousse formulas with precision and ease.

Ultra-fine hairs manoeuvre effortlessly across all corners, crevices and contours for a smooth, even finish.



e.l.f. Matte Lip Colors



What turns most people off matte lip looks is drying formulas and messy applicators.

e.l.f’s matte lip colors come in convenient retractable tubes with a bonus sharpener for precisely defined lips every time.

With a nourishing complex of Vitamins A, C and E, you can pull off a sharp, richly-pigmented lip look with a velvet smooth finish and ultimate comfort.

Rich Red is a timeless ruby red colour that never goes out of style.



e.l.f. Acne Fighting Foundation



We love a good multi-tasking product!

Not only does this foundation provide buildable natural to full coverage of blemishes, redness, scars and other problem areas, but it also works to treat blemishes, prevent future breakouts and control excess sebum production.

This is attributed to a winning formulation of salicylic acid, skin soothing camphor, hydrating and antioxidizing aloe vera and tea tree oil.



e.l.f. HD Powder Sheer



This high definition powder creates a beautiful ‘soft focus’ effect on the skin. It masks fine lines and diminishes the appearance of pores for a radiant skin finish.

This clear transluscent powder can be used alone to mattify and soften the skin or with makeup to set cream and liquid products in place.

e.l.f.’s HD Powder also comes in a brightening Soft Luminance colour and a colour correcting Yellow.



Shop e.l.f. Cosmetics now and pay later with AfterPay and zipPay at Cosmetic Capital

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