Bed Head’s Serial Blonde Purple Shampoo; new on the outside and just as epic on the inside. A colour enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved Bed Head Dumb Blonde Purple Shampoo, you will love Serial Blonde Purple Shampoo!

The Bed Head colour care range, with a Colour Protection System, has been tailored with professionals to care for and revive chemically treated hair and enhance colour vibrancy. The sulphate free Serial Blonde Purple Toning Shampoo provides amazing colour care benefits and cancels out those unwanted brassy tones. This purple shampoo is powered by purple toners to help remove yellow tones, amplify cool tones and brighten blonde hair. The violet shampoo also adds shine to dull hair for vibrant blonde hair!

Formulated with Purple Toning Pigment to neutralise brassy and yellow tones in blonde hair and increase cool tones, Dimethiconol that adds shine to brittle, dull blonde hair, Rice Germ Oil that is packed full of vitamins and known to promote hydration, and Hydrolysed Pearl that is known to renew and tone.

Delightful exotic fragrance

Made in USA