e.l.f has always been a visionary cosmetic brand from their ground-breaking idea in 2004 to sell premium cosmetics over the internet for just $1.

e.l.f have continued to deliver extremely affordable and accessible cruelty-free makeup products for the eyes, lips and face (as their name represents) without compromising on quality. This awesome makeup brand has rightfully earned several awards over the years for their excellent products such as the People 2020 Beauty Awards for Best Drugstore Concealer of All Time.

Anyone can enjoy using a great quality eyeliner, eyeshadow, lipstick or mascara with e.l.f’s easy-to-use products and budget-friendly accessible prices.

Shop e.l.f online at Cosmetic Capital. Buy now and pay later payment methods Afterpay and zipPay are also available.

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elf cosmetics are now available in Australia with official stockist Cosmetic Capital. elf makeup is renowned for its cheap prices and amazing quality. Driven by passion, innovation and creativity, elf Cosmetics are dedicated to making luxurious beauty more accessible for all women with their consistent release of fabulous, high-performing beauty products at insanely low prices since their launch back in 2004. Particularly famous for elf Brushes and Eyeshadow, they also offer a wide range of beauty products from Foundations to Primers and more. If Makeup is not on your mind, why not spoil yourself with Skincare bliss from brands like L’Oreal and Nip+Fab.

What are the best elf products?

Finding the best beauty product from any brand can be challenging, and elf cosmetics have a large range of affordable yet high quality items, making it a personal choice when deciding which one is the best. We have some personal recommendations from staff and customer feedback that we would suggest are must-haves!

e.l.f. Gotta Glow Lip Tint

The innovative formula reacts with your lips to a personalised shade! A gel-based formula infused with shea butter for extra moisture, it’s no wonder these are a fan favourite!

e.l.f. Mascara & Shadow Shield

Apply eye makeup flawlessly from now on, with this nifty tool! The clever silicone tool bends around the shape of your eyes and is purposely designed to protect from eyeshadow fallout and mascara smears!

e.l.f. Shape & Stay Wax Pencil Clear 1.4g

The essential brow tamer, this clear wax pencil is especially popular as it can be used on any hair colour. It also has been enriched with Vitamin E to help nourish your skin!

e.l.f. HD Lifting Concealer 6.5ml

This high definition concealer hides imperfections and regenerates the skin for added radiance. It also minimizes fine lines and helps even skin tone for a youthful look.

Where can you buy elf cosmetics in Australia?

Cosmetic Capital is proud to be one of only a handful of official stockists for elf Cosmetics in Australia. You can now buy elf makeup, skincare and makeup brushes online, with fast dispatch. As an Australian business we make sure that all elf Cosmetics are guaranteed to be authentic and genuine.

Elf Cosmetics can be difficult to find in Australia, but with free shipping and delivery usually within three business days, Cosmetic Capital has you covered for all your cult beauty needs!

Is elf cosmetics cruelty-free?

The good news is that elf cosmetics are cruelty-free! Elf have confirmed that they don’t test their formulations, or any ingredients within their products on animals.

Is elf Cosmetics vegan?

Yes, ELF cosmetics are a 100% vegan brand. This means that all of elf’s products don’t contain any animal-derived ingredients or by-products.

What does elf stand for?

Founded in 2004, elf stands for Eyes, Lips, Face. And as the undisputed queens of affordable makeup, they surely do cover your eyes, lips and face to perfection!

Elf Cosmetics eyeshadow palettes have taken the world by storm for their high quality at such an affordable price point, while their foundations and lip products have a range of high-profile fans.

If you’re looking for other Makeup ideas, wet n wild and Milani are two brands that also offer affordable, on-trend products that won’t break the bank. Shop today at Cosmetic Capital and your order will be dispatched in Australia usually within one day.

Why is elf makeup so cheap?

Elf Cosmetics are committed to providing high quality cosmetics at affordable prices. To achieve this, they keep their prices low so all people from all walks of life can experience the joy their products bring.

One of the ways they do this is with their packaging choices. Elf Cosmetics traditionally use less packaging than other brands, which is a major factor in bringing their costs down.

Elf cosmetic reviews

Reviews from verified customers about elf cosmetics are the best way to understand if an item is right for you, without having access to physically test it beforehand. Some general reviews from Australian customers are listed here.

Jupiter: This is a budget beauty brand from the U.S. but most of the products I've tried have been good, and their make-up brushes are high quality. 

Margaret: Have been trying various pallets to find right colours not until I tried e.l.f. did I find right one PERFECT easy to use and just the right colours, long staying power will purchase again soon thank you.

Salome: Beautiful apricot pink blush...and a golden creme shade highlighter. Excellent quality... easy to apply, you cannot go wrong.

Shopping for Makeup, Skincare and Hair Care has never been easier and more affordable thanks to Cosmetic Capital’s great pricing and quick dispatch on hundreds of brands. Spoil your hair with Olaplex or primer to perfection using professional quality items from NYX. Buy now and pay later with interest free flexibility using Afterpay or zipPay!