Best Sellers

Our online store is packed full of the best lipstick shades and styles from the world’s leading beauty brands. Committed to ensuring that we only deliver the very best price that we can, we offer our customers a complete selection of stunning styles and shades from the best brands in the business, like L’Oreal, Rimmel, and every girl’s best friend, Maybelline.


How to pick your lipstick colour?

There’s nothing worse than discovering that the lipstick you just bought, doesn’t suit you. The same goes for eyeshadow and blush. Even some contour makeup palettes take some navigating to get the colour combination right for your skin tone as they come with seemingly endless choices. Never fear, we’re here to help. We’ve put together some lipstick colour basics you can follow to ensure that you’re always selecting the right shade for you.


#1 – Are you cool or are you warm?

Lipstick shades, like all shades of makeup, can be split into three categories: warm tones, cool tones, and neutral tones. To pick the best lipstick colour for you, you need to first answer the question of whether you’re a warm tone person or a cooler tone person. Identifying your particular skin palette is quite easy. Paler people with fair skin tones and just a hint of pink in their skin are considered cool while people with olive complexions (or those who tan very well) are warmer. This is, of course, referring only to colours and not to personalities.

Once you know whether you suit cooler tones or warmer ones, you can start building a colour chart of likely makeup colours, including your lipstick shade, that will suit you best.

Lipstick shades with purplish or bluish hues are best for people who suit cooler tones so if you want a show-stopping red lippy (and, who doesn’t?!) then opt for a cherry red, burgundy, or port wine colour over orange-reds and corals. For a subtle day look, opt for a nude tone or a tinted lip balm that will rosy up your lips and bring out their natural baby pink.

Warmer tone individuals should think of Mediterranean colours like brick red, terracotta, and rich browns. You can also pull off a real fiery red very well too. If you’re looking for a more neutral day look then opt for a tone that matches your skin tone. Match your nude tones with your tan level, choosing softer nudes if your skin tone is lighter. Of course, you can always fake tan your way to a lovely rich sun-kissed gold and match your lipstick shade to your fake tan shade.

Neutral shades are great for people who have a mix of both warm and cool tones in their skin. If you’re fair-skinned then opt for pinks, for medium tones opt for mauves and purples, and berry colours for deep tones.

Of course, at the end of the day, you make the rules so whatever you like is what you should be wearing. Pick shades of lipstick that make you feel good.


How to look good in red lipstick?

Whatever your skin tone, there is a red lipstick that will suit you and give you that dramatic lip you’ve been dreaming of. You don’t want to overdo your makeup, so if you’re going for a big red look then tone down the rest of the makeup to match. Choose a clean eyeliner and smoky eye with a single tone eyeshadow. Let the focus rest on those gorgeous red lips and don’t be tempted to detract attention by applying lots of colours to your face.

Lip liners are also great to be used as lipsticks when you’re planning a bold red look. Colour in your lips with the liner and finish off with a clear gloss. A tap of gold eyeshadow in the very centre of your bottom lip can also give your lips a little something extra. Ensure that it’s just a tap and then blend it out gently with the pad of your finger.


How many lipsticks should I have?

As many as you like! For practical purposes, of course, an even distribution of neutral tones (for general day wear) and bolder colours (for those moments you want to look and feel fabulous) is a good place to start. Your skin tone will change with the seasons too, regardless of your general undertone, so matching shades with the seasons (and your wardrobe) is a great way to keep your makeup options fresh.


How to keep lipstick from coming off?

Like any great work of art, preparation is key. The quality of your makeup and how long it stays on is generally related to the quality of your skin beneath it. Keep your skin cleansed, exfoliated, and moisturised between makeup sessions to keep it hydrated, smooth, and radiant. Your lips are the same as the rest of the skin on your face and require equal attention. Exfoliate and hydrate your lips before applying any lipstick shade. For a 24-hour coverage, opt for specialist shades and liquid lipsticks formulas from brands like Revlon and Maybelline.


How to apply liquid lipstick?

Liquid lipsticks work more like paint than traditional lipsticks so they can often dry out your lips. Ensuring that your lips are exfoliated to remove any flakes of dead skin and then hydrated (but not too much) will help to keep your lips from drying out and ensuring that your liquid lipstick tone looks as fabulous at the end of the day (or night) as it did at the beginning.

Don’t be tempted to rub your lips together to distribute the colour. Use the lipstick wand to complete the application and then allow your lips to dry. Rubbing your lips together while your lipstick is still moist will actually interrupt the setting process and create sticky, uneven patches when it finally sets.

It’s a good idea to use specialist makeup brushes to create your lip line and not rely on the product’s wand, too. A lipstick brush is a precision tool that will help you create the perfect looking line.

Don’t layer your liquid lipstick either. They’re not designed to be applied in layers so if you find that you do need a touch-up, rely on a neutral or clear gloss to touch up throughout the day. Ready to start experimenting? Find your perfect lipstick online and order today.


At Cosmetic Capital, you get great value products from the world’s best, all in one online store. From makeup brushes to mascara and nail polish, search our entire selection online and save on shipping when you spend $60 or more.

We also have a complete range of hair care and other beauty products to choose from, covering off all of your toiletries and beauty needs from brands like Sally Hansen, NYX Australia, and Olaplex. Search our complete catalogue and get everything you need in a single shop.