Give your lashes the WOW! factor with Max Factor mascara.
Max Factor mascara turns your average everyday lashes into a full, voluminous, fluttering fantasy, providing body, definition, length and drama for a magnificent look.
Where mascara is concerned, Max Factor has years of experience and innovation under their belt. In 1958, Max Factor presented the Mascara Wand to the world, the first mascara that was able to be applied with a wand from a tube which changed and defined how we know and use mascara to this day. From these early beginnings to the release of the best-selling False Lash Effect mascara in 2009, Max Factor have continued to deliver and push the boundaries of excellence.
