Rimmel Mascara

One thing Rimmel is known for is their effective and affordable range of mascaras and the proof is in their history with Eugene Rimmel creating the first non-toxic mascara in 1834. This beauty brand has continued to create and innovate ever since, continuously adding new and improved mascaras to their ever-growing selection.

Rimmel have crafted multiple mascara ranges over the years including Wonder’Extension, Scandaleyes, Lash Accelerator and Wonder’Full upon others. Their mascaras amplify, define, lengthen and volumise with specially curated formulas that transform the thinnest and shortest of lashes.

Rimmel’s star quality formulations target specific lash needs whether that is nourishing Argan, Jojoba and Coconut oils for extra conditioning, waterproof formulations for extended and uninterrupted wear or micro-fibres to add length. They have even created a lash primer, the Rimmel Ultimate Boost Volume Primer, that boosts and nourishes the lashes with micro-fibres, Argan, Jojoba and Coconut Oil to get your lashes in optimal condition before applying mascara for elevated results. Clearly, Rimmel knows lashes!

You can count on Rimmel to deliver expert formulations for your most luscious lashes yet. 


Although all Rimmel mascaras have their own unique qualities and specialisations, some Rimmel mascaras have received special recognition and praise. The Rimmel Wonder’luxe Volume Mascara which is a smooth, volumizing mascara powered by Argan, Maracuja, Marula and Camellia oils, was beautyheaven’s Glosscar Awards 2020 Winner. The Rimmel Scandaleyes Volume On Demand Mascara and Rimmel Wonder’extension Mascara’s were Tried & Tested by Beauty Crew Review Crew Members, individually earning 4/5 stars each.

Mascara adds length, definition and volume to your lashes. If your lashes are thinner or shorter than you’d like them to be or they tend to lose their curl quickly, a mascara will help make your lashes appear thicker, fuller, longer and more voluminous.

Mascaras tend to be created with different specialties in mind (You can specifically buy a volumizing mascara or a lengthening mascara, for example), but any mascara will amp up your lash look to some degree. There are also multiple formula variations such as waterproof mascaras that will keep your lash look secured in unfavourable weather or conditioning mascaras that include nourishing ingredients like Vitamin E or Jojoba Oil to keep your natural lashes protected.

It is unknown where the term mascara came from exactly, but what we do know is that the term could have derived from similar Spanish, Italian and Portuguese words. Those words being máscara which translates to ‘mask’ in Portuguese and ‘mask’ or ‘stain’ in Spanish as well as maschera which also translates to ‘mask’ in Italian. There are other possible origins for the term mascara from the Hebrew, Catalan and Arabic languages.