Bring a little bit of London into your beauty regime with Rimmel. This creative and trendy, fashion-forward brand was designed to promote experimentation and self-expression through the use of makeup.

Inspired by the cool, ‘street chic’ looks that are seen all over the streets of Downtown London, Rimmel are constantly bring new and fabulous cutting edge makeup products to the table.

Rimmel bends and breaks the rules to remain edgy, contemporary, fun and relevant, regardless of being one of the world’s oldest cosmetic brands with its roots dating back to 1834 (Seriously!).


Get the London look!


Rimmel is also proudly against animal testing and strive to support and encourage research for the use of non-animal tested alternatives in cosmetics.

Keeping to its origins of heavy experimentation and breaking beauty boundaries, Rimmel remains the eclectic and unique cosmetic trendsetters, the masters of high quality colour and Britain’s best-selling cosmetic brand, delivering their signature London look to over 40 countries across the globe.

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