Cruelty-Free Brands

For many years, cosmetics companies would test their ingredients and formulas on animals as a means of determining their safety for use by humans. This practice is gradually being phased out with the growing number of cosmetic companies that are turning away from these testing methods and adopting a cruelty-free stance instead.

We have researched our brands and cross-checked through sources such as PETA, Cruelty-Free Kitty and Ethical Elephant to assemble this list of brands to make your ethical shopping experience easier. We have indicated whether these brands are Cruelty-Free or Vegan / Vegan-Friendly and we have also included relevant accreditations and certifications where they apply including Choose Cruelty Free (CCF), PETA certifications, PETA Beauty Without Bunnies, Leaping Bunny certifications, Vegetarian Society approval and Naturewatch Foundation endorsements. We have also specified brands who are owned by parent companies who may not be cruelty-free to help you make an informed decision. 

Shop your favourite Cruelty-Free Brands at Cosmetic Capital.

Here is a list of Cruelty-Free and/or Vegan brands, including relevant certifications and accreditations.

(Updated 15/06/2023) 

A’kin – Cruelty-Free and Vegan

Antipodes – Cruelty-Free and Vegan (Vegetarian Society Approved)

Ardell – Cruelty-Free and offers some Vegan products

Barry M – Cruelty-Free (Naturewatch Foundation endorsed) and Vegan

Beauty Buddy - Cruelty-Free and Vegan

Beauty Formulas – Cruelty-Free and offers some Vegan friendly products

Bondi Sands – Cruelty-Free (PETA approved) and offers some Vegan friendly products

Brite – Cruelty-Free (PETA certified) and Vegan

Brush Works – Cruelty-Free (PETA accredited) and Vegan friendly

BYS – Cruelty-Free (PETA accredited) and offers some Vegan friendly products

Collection – Cruelty-Free and offers some Vegan products

Creightons – Cruelty-Free and offers some Vegan friendly products

Derma V10 – Cruelty-Free and offers some Vegan products

Dove – Cruelty-Free (PETA certified) and offers some Vegan friendly products (*owned by Unilever which may not be 100% Cruelty-Free)

Formula 10.0.6 – Cruelty-Free and offers some Vegan products

Fudge – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan friendly products

Garnier – Cruelty-Free* (Leaping Bunny certified) (*owned by L’Oreal which may not be 100% Cruelty-Free) and offers some Vegan products

Herbal Essences - Cruelty-Free (PETA certified), some Vegan products

Impulse - Cruelty-Free (PETA certified), some Vegan products

Kyn – Cruelty-Free (PETA Beauty Without Bunnies logo) and Vegan

LA Colors – Cruelty-Free (PETA certified) and offers some Vegan products

LA Girl – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products

Marc Anthony – Cruelty-Free and offers some Vegan products

MCoBeauty – Cruelty-Free and Vegan (PETA certified and PETA Beauty Without Bunnies logo)

ModelCo – Cruelty-Free and Vegan (PETA certified and PETA Beauty Without Bunnies logo)

Nip + Fab – Cruelty-Free and offers some Vegan products

NYX – Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by L’Oreal who may not be 100% Cruelty-Free)

Olaplex – Cruelty-Free and Vegan

Pears - Cruelty-Free

Ponds - Cruelty-Free

Pump – Cruelty-Free and Vegan Friendly

Revolution – Cruelty-Free (PETA certified) and offers some Vegan products

Revox B77 – Cruelty-Free and offers some Vegan products

Rihanna – Cruelty-Free

Rimmel – Cruelty-Free* and offers some Vegan products (*owned by Coty which may not be 100% Cruelty-Free)

Shea Moisture – Cruelty-Free (PETA certified) and offers some Vegan products

Sukin – Cruelty-Free (Choose Cruelty-Free (CCF) certified and Leaping Bunny certified) and Vegan

TIGI - Cruelty-Free (PETA certified) and offers some Vegan products

Tresemme – Cruelty-Free* (PETA certified) (*owned by Unilever which may not be 100% Cruelty-Free)

weDo – Cruelty-Free* (Cruelty Free International approved) and Vegan (Vegan Society certified) (*owned by Wella which may not be Cruelty-Free) 

wet n wild – Cruelty-Free (PETA certified) and offers some Vegan products